About.

I’m a UX researcher and research strategist focused on making complex products and services easier to trust, navigate, and complete.

I’m a UX researcher and research strategist focused on making complex products and services easier to trust, navigate, and complete.

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10

+

Years of Qualitative Research

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5

Methods, incl. Interviews & Fieldwork

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2

Countries of Field Research

Los Angeles • Remote

© Alex Lee

© Alex Lee

Alex Lee
Alex Lee

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Background

(01)

Trained in anthropology. Focused on product research.

Trained in anthropology.
Focused on product research.

My path into research began in anthropology, with PhD fieldwork on Korean flight attendants. I assumed the job was easy until a group of aspiring attendants showed me the months of mock interviews, appearance rules, and paid training courses behind the friendly service passengers saw. I’ve looked for that kind of overlooked effort ever since, including in product research, where a “simple” flow often depends on unspoken assumptions and breaks down for people it wasn’t designed around.

I also wrote opinion pieces for The Korea Times in Seoul and reported for the international news agency Inter Press Service. As a college instructor, I ran mid-semester surveys and reworked lessons around what students said wasn’t working.

More recently, I co-led research on a community-safety reporting app, including usability testing with neighborhood patrollers. For a relationship app, I worked directly with the founder to recommend which features to prioritize.

Originally from Southern California, I’ve lived and worked in the Midwest, the South, and South Korea.

Education
PhD, Anthropology, University of Illinois Urbana-Champaign

BA, Ethnic Studies, University of California, San Diego

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Testimonials

(02)

What collaborators say.

“...Alex excelled at storytelling using data, providing clarity in ambiguous situations and championing the user experience. ... Specifically, his storytelling approach resulted in the Product team adopting our suggestions to their roadmap.”
Antoneil Carter, UX Research Apprentice, Philly Truce (Tech Fleet)

“His curiosity and follow-through allowed us to gather critical research insights... Alex led in cross-functional work, often liaising with the product strategy team to identify factors that would prevent the client from scaling operations.”
Dominic Bradley, UX Designer, Philly Truce (Tech Fleet)

“His framing of the project, structuring and planning of sprints created a clear path to our end goals, which were successfully met. ... He builds great rapport with research participants, uncovering unexpected findings throughout his user interviews and usability testing.”
Olivia Batchelor, UX Research Apprentice, Philly Truce (Tech Fleet)

See all recommendations on LinkedIn →


“...Alex excelled at storytelling using data, providing clarity in ambiguous situations and championing the user experience. ... Specifically, his storytelling approach resulted in the Product team adopting our suggestions to their roadmap.”
Antoneil Carter, UX Research Apprentice, Philly Truce (Tech Fleet)

“His curiosity and follow-through allowed us to gather critical research insights... Alex led in cross-functional work, often liaising with the product strategy team to identify factors that would prevent the client from scaling operations.”
Dominic Bradley, UX Designer, Philly Truce (Tech Fleet)

“His framing of the project, structuring and planning of sprints created a clear path to our end goals, which were successfully met. ... He builds great rapport with research participants, uncovering unexpected findings throughout his user interviews and usability testing.”
Olivia Batchelor, UX Research Apprentice, Philly Truce (Tech Fleet)

See all recommendations on LinkedIn →


“...Alex excelled at storytelling using data, providing clarity in ambiguous situations and championing the user experience. ... Specifically, his storytelling approach resulted in the Product team adopting our suggestions to their roadmap.”
Antoneil Carter, UX Research Apprentice, Philly Truce (Tech Fleet)

“His curiosity and follow-through allowed us to gather critical research insights... Alex led in cross-functional work, often liaising with the product strategy team to identify factors that would prevent the client from scaling operations.”
Dominic Bradley, UX Designer, Philly Truce (Tech Fleet)

“His framing of the project, structuring and planning of sprints created a clear path to our end goals, which were successfully met. ... He builds great rapport with research participants, uncovering unexpected findings throughout his user interviews and usability testing.”
Olivia Batchelor, UX Research Apprentice, Philly Truce (Tech Fleet)

See all recommendations on LinkedIn →